Don’t be fooled by the hype. It’s not the medium that makes the difference - it’s the message. Sure, we’re pretty good at building web pages, smartphone Apps, games and content management systems. But the real value we offer is in engaging people with what goes on them.
The tricky thing about being the UK’s most distinctive restaurant brand is that nobody’s seen anything like your menu before. Wagamama's ‘Know your noodles’ is an interactive game that helps new starters get familiar with it as quickly as possible, what the dishes are called, what’s in them, what they go with. It’s competitive, addictive and fun, and you can play it anywhere. It’s turned a challenge into a highly engaging experience.
Providing a decent Pension for colleagues is a key part of Tesco’s employment offer. So, when they switched from a defined benefit scheme to defined contribution, they wanted to make sure colleagues would be able to understand the changes easily and feel reassured that their savings were safe. We redesigned the pension website to answer the key questions, and make it easy and intuitive for scheme members to manage their choices online. The result was a massive reduction in calls to the helpline and a massive increase in member satisfaction.
CommsHub is MK’s own unique communication platform for clients. Easy and intuitive, it helps you create and publish content through all your channels - intranet, social media or a smartphone App - so you can reach people wherever they are and whenever it’s convenient. You can segment your audience into different groups, so you only give them content that’s relevant and interesting. And create a cheap, accessible forum for people to share ideas, feedback and survey responses.
